Digital Marketing Basics

In today’s market, it’s vitally important for a business to maintain a strong online presence. Around 90 % of potential customers will use the Internet as their first resource when looking for a product or service, so a person or group operating a business will want to make sure these people are able to find them. This is accomplished through the multifaceted techniques of digital marketing. If executed correctly, digital marketing techniques will certainly lead to the increased profitability of a business. It’s not as difficult as many may think – below, we’ll look at some of the fundamentals of digital marketing.

Search Engine Optimization and Search Engine Marketing

Search engine optimization, or just SEO, is a complicated-sounding term that means something very simple: enabling a business’s web page to appear higher in Google’s search results for a given keyword. Keywords are the words or phrases people enter into search engines – a website should be “targeted” for specific keywords, the keywords that people looking for that specific service would be most likely to enter. For instance, a florist in Greenville, South Carolina would want to target the keyword “Greenville florists” or “flower shops in Greenville,” creating excellent content related to these keywords. SEO has become ever more complicated over the years, with Google always changing its algorithm, sometimes it’s best to hire a search engine marketing company for SEO purposes.

Social Media Marketing

The landscape of digital marketing is always changing. We all know of sites like Facebook or Pinterest, which are incredibly popular with users, and this is where social media marketing comes in: marketing on these platforms. SEO and social media marketing (SMM) are often used in concert to drive as much business as possible, either online or to a physical location but, depending on the nature of a business, one or the other may provide a higher ROI. A coffee shop might do better on Facebook than Google, for instance, as customers may share their high opinions with other (local) people. Within SMM, Pinterest may be better than Facebook if a business is more visually-oriented, for example a bakery that sells exquisitely-crafted desserts.

Connecting With an Audience and Gathering Leads

One of the most powerful aspects of digital marketing is that it allows business owners to connect with their customers in an unprecedented way. Companies have been responding directly to user comments on their Facebook pages, providing a personable “face” to those companies. Encouraging customers to sign up for newsletters or to give a page a “like” on Facebook helps companies to build up email lists, which can then be used to promote more offers and drive more sales (or, in digital marketing terms, “conversions“).

Make Your Message Clear

One of the most important things when it comes to success in the online world is for a business to make sure its message is clear. Both SEO and SMM rely on this – it would be difficult to target keywords without a clear message! A business or service that wants to succeed in the realm of digital marketing must have a brand that is consistent across all platforms and all campaigns, be they SEO or SMM. The purpose of a company should be instantly clear to people browsing for information.

The power of digital marketing can’t be denied: a quick look around any crowded area will show many people browsing the Internet, whether with a phone, tablet, or laptop. It permeates our lives nowadays, so to not take advantage of this opportunity wouldn’t be advisable. Digital marketing will take a business to the next level and provide a great ROI if done correctly.

Dental Practice Marketing

Are you practicing dentist wanting to attract many patients as possible? Do you want to stand out from other dentists? Marketing your practice can be a daunting task, especially when you have other things to do. Many dentists find themselves torn in between attracting and retaining their client, making marketing a low priority issue. If you want more patients to continue to come in your office, then marketing your practice should be your utmost priority. Marketing increases the traffic of patients to your office. This article will provide information about dental practice marketing ideas that will be of great help in growing your dental career.

Dental practice marketing ideas for dentists

Use Facebook to increase awareness about the services you offer

If you want to reach the local patients in your area, then using Facebook to create awareness would be highly effective. However, it is essential to specify the kind of services you offer and where you are situated, operating hours as well as giving directions using a map.  Facebook is also an effective platform to advertise your business, that have incredibly effective targeting.  Here is a video showing you how to do this.

Use appointment reminders

It is always important to follow up your patients to ensure that they show up when they have an appointment. Reminders can take the form of phone calls, emails or letters.

Use Google Adwords to advertise your services

Google gives you an opportunity to sell your dental services to many online patients. This is a great platform to showcase your dental practice skills against thousands of competitors available in the world today.

Include Live Chat option on your dental website

Sometimes, patients may need to ask a question about their dental problem on the website directly. Offering Live Chat option to your website will help to convert visitors to patients and vice versa.

Stand out from the rest

If you want to outsmart other dentists, then you ought to be unique compared to them. Avoid using too common or boring words on your website. But instead, use tactics to ensure that your patients are engaged to avoid boredom.

Insert a call to action on your websites

It is always good to include phone numbers, postal address, email by which customers can easily contact you.

Use video to market your practice

Video can be more engaging than written materials. Communicate to your patients using the video that has the about some of the teeth problems we share.

Optimize your page naturally

If you want your page to be optimized so that it may appear higher on Google, then you have come to the right place.